You may or may not be aware of the explosion in mobile phone texting, but worldwide over 70% of cell phone users, or more than 2 BILLION people, have and use this capability. The term SMS, or short message service, is used to describe the standard message format of up to 160 characters used by all cell phone providers. This SMS standard makes cell phone marketing a lot easier and is feeding an explosion in this type of marketing.
As you might expect, there were typical problems at the start when some marketers sent unwanted messages just like they did when email was new. But now laws have been enacted to stop these practices and all of the cellular companies have adopted standard guidelines. Since this has occurred cell phone advertising has become a completely legitimate marketing channel.
Something that has made mobile phone advertising even more popular is the use of short codes. These short codes are unique telephone numbers which are much shorter than normal telephone numbers, usually just four or five numbers. They are used to address responses to SMS messages. This has created a brand new approach to potential clients. In fact, many brands around the world are starting to look at short codes they have often used as, in effect, mobile equivalents of web domain names.
Cellular operators are assigned short codes to be used within their network only. This means that other operators may have the same code and sell it for use by a different marketer. There are also some specialized short codes are the same for all cellular companies. These numbers are called common short codes, abbreviated CSC.
The standards adopted by the Mobile Marketing Association require that customers have to opt-in, like they do with email, to receive additional information. The customer can opt out at any time by texting the word STOP to the short code. Following these standards is a requirement for all mobile marketers in the USA.
The newest mobile marketing techniques use the multi-media message service or MMS which allows the transmission of short promotional videos and animations. Nearly all new phones produced with a color screen are capable of sending and receiving MMS messages.
Another new development is advertising on web pages specifically meant for access by cell phones. The Mobile Marketing Association has provided guidelines for the format of ads and presentations which has led to the development of advertising networks focused on cell phone marketing. These networks can assist the advertiser in ad development as well as campaigns to solicit web page views by cell phone users.
Some cell phone companies also offer SMS services to specific geographic areas. The provider uses the GPS chip present in most new phones to locate subscribers and can also access the users of cell towers in specific areas. This provides the mobile marketer with the opportunity to do local advertising at a lower cost.
Since the number of mobile phone users is constantly increasing, cell phone marketing will become a more accepted and important component of any marketing effort. If you are not currently taking advantage of this relatively new opportunity, you should start looking for ways to take advantage of it. If you don't, you can be sure that your competitors will.
As you might expect, there were typical problems at the start when some marketers sent unwanted messages just like they did when email was new. But now laws have been enacted to stop these practices and all of the cellular companies have adopted standard guidelines. Since this has occurred cell phone advertising has become a completely legitimate marketing channel.
Something that has made mobile phone advertising even more popular is the use of short codes. These short codes are unique telephone numbers which are much shorter than normal telephone numbers, usually just four or five numbers. They are used to address responses to SMS messages. This has created a brand new approach to potential clients. In fact, many brands around the world are starting to look at short codes they have often used as, in effect, mobile equivalents of web domain names.
Cellular operators are assigned short codes to be used within their network only. This means that other operators may have the same code and sell it for use by a different marketer. There are also some specialized short codes are the same for all cellular companies. These numbers are called common short codes, abbreviated CSC.
The standards adopted by the Mobile Marketing Association require that customers have to opt-in, like they do with email, to receive additional information. The customer can opt out at any time by texting the word STOP to the short code. Following these standards is a requirement for all mobile marketers in the USA.
The newest mobile marketing techniques use the multi-media message service or MMS which allows the transmission of short promotional videos and animations. Nearly all new phones produced with a color screen are capable of sending and receiving MMS messages.
Another new development is advertising on web pages specifically meant for access by cell phones. The Mobile Marketing Association has provided guidelines for the format of ads and presentations which has led to the development of advertising networks focused on cell phone marketing. These networks can assist the advertiser in ad development as well as campaigns to solicit web page views by cell phone users.
Some cell phone companies also offer SMS services to specific geographic areas. The provider uses the GPS chip present in most new phones to locate subscribers and can also access the users of cell towers in specific areas. This provides the mobile marketer with the opportunity to do local advertising at a lower cost.
Since the number of mobile phone users is constantly increasing, cell phone marketing will become a more accepted and important component of any marketing effort. If you are not currently taking advantage of this relatively new opportunity, you should start looking for ways to take advantage of it. If you don't, you can be sure that your competitors will.
About the Author:
Trevor Pennimpede specializes in websites on exercise, weight reduction and internet marketing, but his latest website www.paulmitchellflatiron.com evaluates and lists the best Paul Mitchell Flat Iron.
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