Saturday, February 13, 2010

The Benefits Of Address Verification Software For Business

By Adriana Noton

Address verification software for business can have a direct positive impact on the bottom line. Because an address verification system can run as a web service they can be easily integrated into a business' web site and computer applications. The calls to the web service can be completed in a few seconds and won't slow down the business flow. Most software systems provide the application programming interface for easy customization.

Incorrect address information flow into databases from data entry errors. These mistakes can be prevented with the implementation of an address verification system. An address can be verified as the data is being typed. Forms can be automatically filled with Intelligence and auto-complete features which also reduce the amount of keying. Data entry becomes faster which improves productivity. No longer will time be wasted as staff manually search for zip codes or correct spelling of cities and street names. Maintenance runs can be schedule that can correct old data which will ensure that data is clean.

For businesses that have route sales or delivery services a package that includes map coordinates can be very useful. Drivers can have a GPS Navigation system in their vehicles which can receive map coordinates. Another way that map coordinates can be used is in the assignment of sales leads. Sales representatives can be associated with zip codes. Sales prospects can then be assign to the appropriate sales staff based on the customer's zip code. Potential customers will be contacted faster.

Address validation software can reduce the cost of undeliverable mail that is returned. Having to re-mail is expensive in terms of supplies, postage, and manpower. You will have customers receive bills and invoices much faster so they will be able to pay you sooner. Improve your customer service by improving delivery times. You will see your expenses decrease and your cash flow increase plus you will have happier customers.

Address verification can be used in tandem with the compiling of customer demographic information. You can target advertising based on Zip+4, Bar code information, census block or congressional districts. It is a very effective marketing tool. Advertising campaigns can be targeted. Prospecting for new business will be more efficient when people who are not going to be your customer are eliminated.

Address validation can even be used to fight fraud and abuse. You can quickly identify false or suspicious data. Phone notification features will call a phone number to verify both the number and location. The Social Security Death Index can be accessed to prevent phony credit applications.

There are a number of address verification software for business systems available. Google, the US Postal Service, and major delivery services all have address verification application programming interfaces for no or low cost. There are many software packages on the market from simple application to packages with sophisticated advanced features. Some package have free trial promotions or demo version so you can try them before you buy.

In order to compete in today's business environment an address verification software for business is necessary. The benefits are tangible: improved customer service, reduce costs and improved cash flow. Systems can be easily integrated into a web site. Today's packages use the latest web application technology such as XML Web Services and AJAX function calls.

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