Friday, March 26, 2010

Mobile Marketing: Latest Innovation In Marketing

By Benedict Perez

You must have given a lot of effort in designing and making a product or service, but if fail to market it properly than your chances of making profit leaks out. There are many ways by which you can reach out to right potential customers. Like putting on ads, purchasing ad space online, using Social Media and sending postcards. These marketing techniques will expand the sales of your products and services and will get better profit results. However the success depends on many factors like the volume of users, right customers and how much it attracts the users.

Even telecommunication has played a very important role in marketing media. After mobile phones came into existence it has become quite easy to reach out to more number of audiences. Many companies use mobile marketing tools to campaign their products. They use external agencies having all the necessary tools and experience to market the product on their behalf. By sending SMS or a text message they easily have opportunities to be more saleable.

But as every game has its rule so does mobile marketing as well. Sending unnecessary messages to people or spamming there inbox can be very irritating. Before you launch your campaign identify your target audience so that you increase your chances of converting few into sales leads. Also timing is very important; generally people during their break check there mobile. Seeking user's permission and asking them to sign up for the text message is a good way of approaching them.

Another good part in mobile marketing is that it can get you instant sales. If you inform the mobile users of the limited time offer they would be keen on availing it at the earliest and this would surely help the business grow faster.

One thing that should be kept in mind is that you should not burden the user with lots of messages even if he has signed up for the service. You have to calculate the correct frequency of sending messages to the users and make sure you do not flood their mobile with your messages.

Other than SMS the mobile marketing strategies can be implemented using other methods as well. You can create a web site that is mobile friendly through which the users can excess your website by their phone and easily see your products and services. You may require help from a web programmer for writing web sites with the multi browser functions. Through this you can easily create a website which is user friendly and easily displays your products to the mobile users.

Mobile is something that each one of us carries along with us all the time, so being in touch with the users becomes quite easy. You can have instant results and can immediately change your plans as per the need of the hour. You can also know whether your plan is a success or a flop.

Do not forget to follow the marketing etiquettes and be a good marketer. There are many companies that approach external agency for sending marketing messages on their behalf as they do not want to do it in-house, moreover the agencies they hire are expert in the field and have experience in handling large mobile marketing campaign.

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