Sunday, April 25, 2010

GPS: Tracking Your Way To More Savings

By David Andradi

When you hear the phrase GPS vehicle tracking chances are you conjure images of cops in hot pursuit, sirens blaring, while some big bad dude barrels down the street of some generic city. General mayhem ensues, but no matter what the dude tries, the cops are close on his tail. When the chopper throws the spotlight from the sky, it's only a matter of time before the cops get their man. And when they do, you might actually have a shot at getting your car back.

You may be asking, "Why should I bother?" If you own a car -- or if you own a fleet of cars -- there are some compelling reasons to invest in a GPS tracking device. The best reason if you own your own car is increasing the chances you can get it back if it's stolen. In the US alone, these tracking devices have helped recover more than 100,000 cars. If you own a fleet of cars or trucks (e.g. a Uhaul franchise or rental car service) what better way to protect your investment than with a tracking device?

In addition to being a theft deterrent, a GPS device can help you save time and money. What's a better promise that time and money? If a vehicle breaks down along a dark desert highway, the driver only needs to contact headquarters and the tracking device will do the rest. With a specific set of coordinates, the tow truck or repair service doesn't have to waste time or gas to find the vehicle and your bottom line stays nice and fat.

While this may sound like a stretch, a GPS tracking device can actually help the environment. Yes, that's right -- you read that correctly. If your tow trucks can find your cars and trucks without having to use too much gas, well then you've just helped Mother Earth. And if your drivers us a GPS system to map the most direct routes, then you can save a significant chunk of money on gas as well.

Any business aiming to make it in today's competitive environment needs every advantage possible. If you're managing a fleet and have to match a car to a customer, you can use a tracking system to send the closest car to the pick up address. Being able to get cars to customers is one way to add that personal touch that will help your word of mouth marketing and build a loyal customer base.

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